USE CASE / LARGE-FORMAT PRINT & DEPARTMENT STORES
Velora: turn large-format retail print into an AI beauty advisor
Show how department-store displays and large-format print can connect shoppers to personalised product guidance through an AI beauty experience.
The opportunity for large-format printers
Large-format print already attracts attention and communicates brand messages inside department stores. The Velora example shows how that printed display can also become the entry point to an interactive AI product experience.
Personalised guidance at the display
A shopper can scan the display and ask questions about products, preferences and options through an AI beauty advisor.
This gives the physical display a more active role in product discovery while keeping the retail environment and brand creative at the centre of the experience.
A new capability for printers and retailers
For large-format printers, the experience adds an interactive, measurable layer to a service they already provide. For department stores, it can help shoppers explore products and access guidance at the point of interest.
Syntesra can support the concept, conversational experience, technology, implementation and reporting as part of the delivery team.
COMMON QUESTIONS
Questions about this use case
Is Velora presented as a live client project?
No. Velora is a Syntesra example showing how large-format print and department-store displays could connect to an AI beauty advisor.
What does this add for a large-format printer?
It adds an interactive and measurable digital experience to printed retail displays, helping the printer offer more capability without building the AI implementation internally.
How could a department store use the experience?
A department store could connect cosmetics displays to conversational product guidance that helps shoppers explore suitable products and options at the point of interest.